This article gives you a brief idea of how to make the most of the social network to boost your business.
Instagram is big business these days as a lot of attention is directed its way in the public domain. People are using it as they are interested in keeping abreast of the latest goings-on in their friends’ lives, the most recent exploits of celebrities, the breaking news and the latest updates from companies or businesses which they are interested in. All of these combined have led to Instagram becoming a bustling point of exchange for all these different pieces of information. With so much of it on hand, people are quick to get involved with the social media app so that they can be among the first to find out about the latest developments.
Instagram can be a powerful tool for businesses and companies as well as it offers the opportunity for them to promote their products and services to a global audience of roughly a billion users. Most of these users regularly sign in to Instagram to check it out while a considerable amount will even sign in several times over the course of the day just so they can keep track of what’s going on. This regular engagement with the social network is what makes it such an attractive option for businesses as they know that a large number of people in different corners of the globe are logging in and having a look. The potential for attracting new customers at any time of the day is limitless. It is important to make the most of this opportunity if you have a business and are wondering about taking the step into online marketing.
Instagram is all about engagement with its users. The more engagement you have with users, the more exposure your account and its content will get. There are three main ways to interact with Instagram users which will stand in your favor in Instagram’s eyes. The first, and possibly most important, is having people who take a keen interest in your account and want to keep up with any developments of yours. These are called ‘followers’ and, by becoming followers, your updates will feature more prominently in their feeds. They will also be added to your number of followers and this number can be used as a way to measure the interest people have in your product or service while also indicating the influence you wield over Instagram.
After followers, the two next important aspects of user interaction are likes and comments. ‘Likes’ do exactly what they say on the tin: users will give your content a like if they enjoy it in one way or another. The more likes your content gets, the more exposure it will get in the wider Instagram world so these can prove to be fairly important. Comments are also important as they represent an opportunity for you and your company to display your social skills with Instagram users who may have queries regarding your products or who may be looking for some particular information about your company. Comments are a great opportunity for businesses to interact genuinely with Instagram users.
If you already have some people interested then your next goal should be to get more of them. Content is king on Instagram. Every time you upload content, you have an opportunity to get more likes, comments, and followers and, in turn, more exposure. Therefore, content that grabs people’s attention is essential. This can be done by adding hashtags which are relevant to the topic of the post or the area you are interested in. Another way is to run competitions through your Instagram account or encourage users to contribute to your company’s Instagram presence by posting updates related to your products and services.
An important factor to consider when using Instagram is how influential the numbers of followers, likes and comments can be on the exposure you are afforded. Instagram values highly the engagement its users have with profiles and content so getting more of them to interact with your account means that your profile will gain more exposure as the most popular ones tend to do so. One thing that can help businesses in this area is websites that offer you the opportunity to buy real Instagram followers, likes and comments. These websites offer products that will help raise the profile of your Instagram account by paying for a certain amount of real Instagram followers that will engage with your account, buying likes which you can add to your content as you wish or by paying for real Instagram users to provide comments which are relevant to your posts and actively engage with it.
Instagram offers a wide window of opportunity to any business which is looking to take advantage of the enormous number of users and the highly-popular medium.